Outsource digital marketing to a marketing assistant you hire

Outsource marketing services: what your assistant delivers each week

A plan is only useful when someone has time to deliver it. An offshore marketing assistant handles the steady production work across the campaign cycle:

• Brief to draft: write copy, design social graphics in Canva and research competitors and keywords for the strategist.
• Build: format and publish blog posts, update pages in WordPress or Webflow, and build email campaigns in HubSpot, Mailchimp or Klaviyo.
• Pre-launch: test links, check segments and campaign setup, and prepare paid-media assets for approval.
• Report: pull channel results into weekly and monthly reports, and keep naming and asset libraries tidy.

Your strategists and account managers stay on positioning, ideas and client relationships. Our page for marketing agencies covers how agencies split delivery between onshore and offshore staff.

What stays with you onshore

• Strategy, positioning and creative direction
• Client relationships and approval of anything that goes to a client
• Budgets, bids and optimisation decisions on paid media

Scope a realistic role. A marketing virtual assistant covering content and reporting, an email marketer and a paid-media specialist bring different strengths, so prioritise the work you need done well.

How we test marketing assistants

A lot of digital marketing outsourcing goes to freelancers or white-label providers who juggle many clients and charge per job. We recruit one person who learns your clients’ brand guidelines and is available every day. Each search typically starts with 1,000+ candidates from job advertising, direct headhunting and referrals through vetted local networks in the Philippines. Of that starting pool, about 40% pass CV and quality screening, 20% the video screen, 10% the practical assessment and 5% the structured interview. Around 2% reach finalist review, and you receive a shortlist of 3–4, usually within about 2 weeks.

The practical assessment could include writing a social post and an email section for an Australian audience, adapting a graphic to brand guidelines, and turning a set of channel figures into a short summary of what changed. When you interview, look for natural Australian English, close attention to the brief, and reports that explain rather than just list numbers.

Digital marketing outsourcing: what a monthly agency fee adds

With a managed agency, you pay a fee every month on top of the assistant’s salary, for as long as they deliver for you. Staff Domain, for example, publishes $1,099 per person per month, about $13,188 a year, plus $1,200 per hire (checked October 2026). Over three years that is about $40,764 in fees, which comes straight out of your agency margin.

With Tarino you pay a one-time fee, and your assistant keeps their full salary because you pay them directly. Compare agency fees with a one-time fee, or work out the markup against your own numbers.

The first month

Give your assistant one client and one channel first, with your brand guidelines and three examples of work you rate. Review everything before it goes out, then step back as quality holds. Read how the Philippines minimum wage works by region as background before you set pay. If social content is the bulk of the work, an offshore social media manager is the closer fit. More than 95% of Tarino placements are still in the role at 6 months, so the brand knowledge they build stays on your accounts. See how we screen candidates.